communication objectives - Goals that an organization seeks to achieve through its promotional program in terms of communication effects such as creating awareness, knowledge, images, attitudes, preferences, or purchase intentions.
It begins with a communication objective: what the brand - in this case, the team - represents, and what story the name should tell.
pubname
Sports Business Journal
datelineJune 2006 headline ...
The information collected during the Current Assessment portion of your plan will give you plenty of facts to develop the best communication objectives for your branding stage and differentiation process.
E-mail marketing is evolving. Marketers are continuously discovering new and innovative ways to leverage this channel to achieve a wide range of communication objectives.
Here are just a few examples: ...
 See also: Approach, Marketing, Advertising, Aging, Audience
|
