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Communication process

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Communication Process: When we are discussing about planning activity, we consider the offer, which consists of product, services, price and the way it is represented to the customer through a communication message.

Communication Process
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
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Communication process A description or explanation of the chain-of-events involved in communicating information from one party to another.

Integrated Marketing Communication Process
Integrated marketing communication is a way of approaching the marketing process from the customer's viewpoint.

Receiver - the target of a message in the communication process.

Reciprocity - a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells.

Decoding - the step in the communication process in which the receiver accepts and interprets the message. See Communication Process; Encoding.

Objectives of Marketing Promotions
Types of Promotion Objectives
The Communication Process
Communication Participants
Communication Delivery
Obstacles to Effective Communication
Keys to Effective Communication ...

See also: See also: Marketing, Service, Consumer, Communication, Market

Marketing & Web  Communication objective  Communication strategy

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