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Communication process

Marketing & Web  Communication objective  Communication strategy

Communication Process: When we are discussing about planning activity, we consider the offer, which consists of product, services, price and the way it is represented to the customer through a communication message. Communication helps the marketer to builds up image of the product.

Communication Process
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
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Communication process A description or explanation of the chain-of-events involved in communicating information from one party to another. Comparative advertising An advertising appeal that consists of explicitly comparing one product brand to a competitive brand.

Integrated Marketing Communication Process
Integrated marketing communication is a way of approaching the marketing process from the customer's viewpoint. It involves the coordination of all five marketing communication methods -- personal selling, advertising, public… Read More ...

Receiver - the target of a message in the communication process.

Reciprocity - a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells.

Decoding - the step in the communication process in which the receiver accepts and interprets the message. See Communication Process; Encoding.

What is Promotion?
Targets of Marketing Promotions
Objectives of Marketing Promotions
Types of Promotion Objectives
The Communication Process
Communication Participants
Communication Delivery
Obstacles to Effective Communication
Keys to Effective Communication ...

See also: See also: What is the meaning of Marketing, Service, Consumer, Communication, Market?

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