Communication process A description or explanation of the chain-of-events involved in communicating information from one party to another. Comparative advertising An advertising appeal that consists of explicitly comparing one product brand to a competitive brand.
Integrated Marketing Communication Process
Integrated marketing communication is a way of approaching the marketing process from the customer's viewpoint. It involves the coordination of all five marketing communication methods -- personal selling, advertising, public… Read More ...
Receiver - the target of a message in the communication process.
Reciprocity - a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells.
What is Promotion?
Targets of Marketing Promotions
Objectives of Marketing Promotions
Types of Promotion Objectives
The Communication Process
Obstacles to Effective Communication
Keys to Effective Communication ...