The Communication Process
The act of communicating has been evaluated extensively for many, many years.
Communication Process - the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Communication process A description or explanation of the chain-of-events involved in communicating information from one party to another.
Sender the originator of the message in the communication process; also called the Source. See Communication Process.
the target of a message in the communication process
reciprocity
a practice, which may be illegal under the trade practices legislation, in which a firm gives purchasing preference to a firm to which it sells, see reverse reciprocity ...
Decoding - the step in the communication process in which the receiver accepts and interprets the message. See Communication Process; Encoding.
 See also: Promotion, Market, Marketing, Communication, Offer
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