Communication Process: When we are discussing about planning activity, we consider the offer, which consists of product, services, price and the way it is represented to the customer through a communication message. Communication helps the marketer to builds up image of the product.
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
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Communication process A description or explanation of the chain-of-events involved in communicating information from one party to another. Comparative advertising An advertising appeal that consists of explicitly comparing one product brand to a competitive brand.
Integrated Marketing Communication Process
Integrated marketing communication is a way of approaching the marketing process from the customer's viewpoint. It involves the coordination of all five marketing communication methods -- personal selling, advertising, public… Read More ...
Receiver - the target of a message in the communication process.
Reciprocity - a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells.
Decoding - the step in the ~ in which the receiver accepts and interprets the message. See ~; Encoding.
What is Promotion?
Targets of Marketing Promotions
Objectives of Marketing Promotions
Types of Promotion Objectives
Obstacles to Effective Communication
Keys to Effective Communication ...
See also: What is the meaning of Marketing, Service, Consumer, Communication, Market?