Communication Process: When we are discussing about planning activity, we consider the offer, which consists of product, services, price and the way it is represented to the customer through a communication message.
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
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Communication process A description or explanation of the chain-of-events involved in communicating information from one party to another.
Integrated Marketing Communication Process
Integrated marketing communication is a way of approaching the marketing process from the customer's viewpoint.
Receiver - the target of a message in the communication process.
Reciprocity - a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells.
Decoding - the step in the communication process in which the receiver accepts and interprets the message. See Communication Process; Encoding.
the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message
Objectives of Marketing Promotions
Types of Promotion Objectives
The Communication Process
Obstacles to Effective Communication
Keys to Effective Communication ...
See also: Market, Marketing, Communication, Promotion, Offer