The use of persuasive communication techniques is by far the most controversial and most misunderstood concept related to the selling process. Why?
Direct marketing: All marketing communication techniques which allow to address directly and individually the addressee with the objective of a more or less immediate answer.
promotion mix The various communication techniques such as advertising, personal selling, sales promotion, and public relations/ product publicity available to the marketer to achieve specific goals.
 See also: Marketing, Prospect, Needs, Concept, Communication
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