Marketing communications has a mix. Elements of the mix are blended in different quantities in a campaign. The marketing communications mix includes many different elements, and the following list is by no means conclusive.
Marketing Communications
[1] Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.
Employee Communications
For many companies communicating regularly with employees is important in keeping employees informed of corporate programs, sales incentives, personnel issues, as well as keeping them updated on new products and programs.
Communications Act of 1934 - The federal act which established the Federal Communications Commission (FCC) and defined its authority.
communications
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback
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Communications Objectives
Use this section to nurture general actions that will deliver your positioning, and address your audience’s needs. Your positioning should be directly related to the company’s overall marketing goals.
Communications audit -- The systematic appraisal of all of an organization's communications. A communications audit analyzes all messages sent out by the organization and may also study messages received by audiences about the organization.
Communications channel
Method of communicating with customers, these include websites, blogs, TV ads, personal letters, telephone conversations, live events and many more.
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As communications media diversified each with its own specialists, consumers began to hear different messages from the same brands. IMC was created to manage communications more consistently from the consumer's perspective, e.g.
Mass-communications for which, unlike advertising, there is no direct payment from the originating organization to the media carrying the information.
The NFC communications protocol allows for an initiating device that actively generates a Radio Frequency field that is used to power a passive receiver.
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MARKETING COMMUNICATIONS
All strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.
Marketing Communications - the formal and informal messages that sellers transmit to buyers; the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
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TCP/IP - A communications protocol that connects a number of different networks designed by different vendors into a network of networksotherwise known as the Internet.
24/7, Ariad Communications, Canada Post, Canadian Tourism Commission, Inbox Marketer, L'Oreal, Microsoft, Publicis, Sears Travel, Scotiabank
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Employee communications
Employees crave good-news stories about the success of their company -- especially early wins for startups.
Federal Communications Commission (FCC)
An independent United States government agency, directly responsible to Congress.
Repositioning Communications activities to give an existing product a new position in customers' minds and so expanding or otherwise altering its potential market.
For database marketing computer communications, digital is better. ANI Automatic Number Identification. A system whereby you can learn the number of a person who is calling you on the telephone.
The most successful marketing communications agencies today are 'media agnostic'
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Integrated Marketing Communications This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, ...
Rate (1) The amount charged by a communications medium to an advertiser based on per unit of space or time purchased. The rate may vary from national to local campaigns, or may be a fixed rate.
Today many agencies are actually avoiding the job title of 'media planner' in favour of titles such as communications planner, brand planner or strategist.
Flexibility of the Communications Medium: [fle] The flexibility of the communication's medium refers to its ability to serve multiple roles for the marketer. Media typically are limited in terms of the types of transactions they can accomplish.
ITU: International Telecom Union, International Union of Telecommunications, UIT The International union ofTelecommunications ( IUT) has it seat in Geneva.
Hypertext transfer protocol (HTTP) is a communications protocol that transfers information on intranets and the World Wide Web to retrieve and publish hypertext pages.
Personalize your communications. The day of letters beginning with "Dear Friend," "Dear Customer" or "Dear Valued Customer" is gone. What could be more ridiculous than "An important message to our valued clients"?
Online service; A business that provides its subscribers with a wide variety of data transmitted over telecommunications lines.
The primary data transport communications facility that links all MasterCard customers and MasterCard data processing centers into a single on-line financial network (also called a packet-switching network.) Global Payment Systems separates ...
integrated marketing communications - A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, ...
A business that provides its subscribers with a wide variety of data transmitted over telecommunications lines.
Marcom Marketing-Communications. The staff who do the everyday Marketing tasks which may include proposals, maintaining your web site, putting out press releases, setting up tradeshows, designing More.
Bandwidth: The amount of information that can be transmitted over communications lines at one time. The higher the bandwidth, the faster the Web page loads. Limited bandwidth is the main reason for keeping pictures small.
Instead, an email is sent to the submitted address asking the user to take additional action to confirm that they do want to receive email communications from the marketer.
Bandwidth: The maximum amount of data that can travel a communications path in a given time, usually measured in seconds.
Post-Conversion Marketing - Includes all activities and communications from marketing after a prospect shares their information with a company until they become a customer.
Also known as MNO, a mobile network operator is a telecommunications company that provides various services to subscribers of mobile phone plans. MNOs have to obtain a radio spectrum license prior to offering mobile services.
Direct mail - Marketing communications delivered directly to a prospective purchaser by post.
Direct marketing - The sending of promotional messages direct to the consumer rather than via a mass medium, e.g. direct mail and telesales.
Such a certificate can be used to verify some limited information about the user or to associate a user with a series of communications or transactions without revealing the identity of the user.
Definition: Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.
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Push strategy: a communications strategy that focuses on the next member of the channel of distribution rather than on the end consumer.
Third Generation of mobile communications systems. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity.
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Originally known as 'fringe media', ambient media are communications platforms that surround us in everyday life - from petrol pump advertising to advertising projected onto buildings to advertising on theatre tickets, ...
ACTIVE HUB: A hub that allows communications between the WAN (Wide Area Network) and each physical LAN (Local Area Network) segments. It does not allow data to pass from one physical LAN segment to another.
BUSINESS-TO-BUSINESS (B-TO-B) - Communications or commerce between companies (as distinguished from dealings between a company and a consumer); frequently conducted through trade journals.
A category of direct marketing that sends prospects promotional communications that asks them to pre-qualify themselves by responding to an offer by phone, mail and/or email.
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HTTP: (Hyper Text Transfer Protocol)
Communications protocol for the transfer of information on the intranet and the World Wide Web.
As Podcasting is an increasingly popular way of broadcasting communications it becomes an important way of getting one's sales message out to potential customers.
A technique where unscrupulous marketers will try to sabotage a competitor's web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, ...
Lead nurturing: The process of moving an unqualified inquiry to the point where it comes qualified. This involves a series of marketing communications intended to build trust and awareness, ...
Internet A global electronic superhighway of computer networks that use a common protocol and are linked by telecommunications lines and satellite.
Logo
A unique symbol, trademark or type style used to represent a company or brand name on packaging, in advertising, in promotional materials or other communications.
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and sharing the knowledge required by decision makers in the field.The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
Opt-in The decision by an individual to actively join a list and in so doing agreeing to receive communications from the business source.
 See also: Communication, Market, Service, Marketing, Customer
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