Comparative Advertising
Advertising which compares a company's product with that of competing brands. Must be used with caution to avoid accusations of misrepresentation from competitors.
Comparative Advertising Messages comparing a retailer's offerings with those of competitors.
Comparative advertising: a type of advertising that seeks to make direct comparison between a product and one or more of its competitors on features or benefits that are important to the target market.
Comparative Advertising - advertising in which a firm names a competitor's product and compares it with its own.
comparative advertising - The practice of either directly or indirectly naming one or more competitors in an advertising message and usually making a comparison on one or more specific attributes or characteristics.
Comparative advertising - An advertising approach that explicitly compares a product brand to a competitor brand.
Consumer advertising - Advertising that targets people who will use the product for personal benefit rather than other businesses.
COMPARATIVE ADVERTISING
An advertising approach that directly compares one product brand to a competing brand.
COMPETITIVE PARITY
A method of determining an advertising budget, designed to maintain the current “share of voice.' ...
Comparative Advertising
Definition of Comparative Advertising
Classified Advertising
Definition of Classified Advertising ...
Comparative advertising An advertising appeal that consists of explicitly comparing one product brand to a competitive brand. Competition-oriented pricing A pricing strategy that is based upon what the competition does.
Comparative advertising is illegal in some countries and is considered very inappropriate culturally in some societies, especially in Asia.
Fear appeals try to motivate consumers by telling them the consequences of not using a product.
(informative advertising) to blatant appeals that try to convince customers to purchase a product (persuasive advertising) that may include direct comparisons between the marketer's product and its competitor's offerings (comparative advertising).
 See also: Advertising, Product, Marketing, Company, Promotion
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