Competition-oriented pricing |
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Home Business & Finance Marketing Marketing Tools and Help Marketing Glossary Competition-Oriented Pricing - Definition of Competition-Oriented Pricing ...
Competition-Oriented Pricing An approach in which a retailer sets its prices in accordance with competitors'. Competitive Advantages The distinct competencies of a retailer relative to competitors.
Competition-Oriented Pricing - a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production.
competition-oriented pricing - A strategy whereby prices are set based on what a firm's competitors are charging competitive advantage. Something unique or special that a firm does or possesses that provides and advantage over its competitors.
Competition-oriented pricing A pricing strategy that is based upon what the competition does. Competitive parity A method of determining an advertising budget, designed to maintain the current "share of voice.
See Competition-Oriented Pricing; Cost-Plus Pricing; Target Return Pricing.
a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer, that is, on what the consumer is willing to pay for it, see competition-oriented pricing, ...
See also: Strategy, Competition, Pricing, Service, Market
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