Competitive advertising: a commonly used type of advertising that communicates the unique benefits of a product, differentiating it from the competition.
Competitive Advertising - advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor.
Direct Competitive Advertising - advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
A Nielsen product that provides summarized and detailed competitive advertising intelligence across 17 media.
Ad-ID (advertising digital identification) ...
Nielsen Media Research - The leading provider of television audience measurement services in the United States and Canada. It also provides competitive advertising intelligence and Internet measurement services.
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Promotion: Heavy competitive advertising and extensive promotions take place with the objective of getting existing customers to switch (for their repeat purchases) and encouraging distributors not to drop from their inventory.
 See also: Customer, Advertising, Competitive, Purchase, Demand
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