Competitive Bidding

Competitive Bidding - a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.

The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links.

Paid Placement - Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding.

See also: Value, Profit, Cost, Store, Catalog