Comparative advertising An advertising appeal that consists of explicitly comparing one product brand to a competitive brand. Competition-oriented pricing A pricing strategy that is based upon what the competition does.
product positioning The way users/consumers view competitive brands or types of products. This can be manipulated by the organization/library.
The aim of the process is to come up with a plan for optimizing your website in such a way that the sales-related keywords for the site start ranking much in advance to the more competitive branding keywords.
 See also: Advertising, Price, Product, Service, Client
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