Competitive Parity Method A promotional budgeting technique by which a retailer's budget is raised or lowered based on the actions of competitors.
competitive parity method - A method of setting the advertising and promotion budget based on matching the absolute level of percentage of sales expenditures of the competition.
COMPETITIVE PARITY
A method of determining an advertising budget, designed to maintain the current “share of voice.' ...
decisions pertaining to the amount to be allocated to advertising expenditure in a given period; common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, ...
Data-based budget setting: setting advertising or marketing budgets using methods that do not involve guesswork or arbitrary figures. The two main methods are competitive parity, and objective and task.
Producers could price at competitive parity, exploiting the benefits of a bigger margin than competitors.
 See also: Rating, Market, Company, Consumer, Benefit
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