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Competitive Position

Marketing & Web  Competitive parity  Competitive positioning

Competitive position: the organisation's strategic position in a market compared with its competitors: leader, challenger, follower or nicher.

Competitive Position - an organization's ranking in its industry by size and business strength; hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market niche player, according to the market share it holds.

Competitive position is driven by the sectors or segments in which a Strategic Business Unit (SBU) operates. The product or service which it markets, and the accesses it has to a range of geographically dispersed markets that are what makes up an organization's competitive position i.e.

Competitor Analysis: Process of understanding and analysing a competitors strengths and weaknesses, with the aim that an organisation will find a competitive positioning difference within the market.
Competition pricing: Setting a price in comparison with competitors.

We'll also need to learn and understand your competitive position in your marketplace. Even then, all of the visibility in the world still cannot forecast future sales volume at this early juncture.

Marketers decide upon a competitive position, which enables them to distinguish their own products from the offerings of their competition. The marketer would draw out the map and decide upon a label for each axis.

Some of the issues addressed in a marketing plan are strategic, meaning they help define the firm's overall marketing goals and competitive positioning. Those that are tactical relate to the four elements of the marketing mix: product, promotion, price and place.

See also: See also: Customer, Market, Service, Competitive, Marketing

Marketing & Web  Competitive parity  Competitive positioning

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