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Competitive Position

Marketing & Web Competitive parityCompetitive product

Competitive position: the organisation's strategic position in a market compared with its competitors: leader, challenger, follower or nicher.

 


Competitive Position - an organization's ranking in its industry by size and business strength; hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market niche player, ...

competitive position
a company's industry ranking by size and business strength, may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds
competitive scope ...

Competitive position is driven by the sectors or segments in which a Strategic Business Unit (SBU) operates.

Competitor Analysis: Process of understanding and analysing a competitors strengths and weaknesses, with the aim that an organisation will find a competitive positioning difference within the market.

Many never think to actively monitor what a company's competitive position is vis-à-vis Search Engines or Directory Listings, ...

See also: Consumer, Planning, Customer, Market, Competitive

Marketing & Web Competitive parityCompetitive product

 
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