Competitive product

On the other hand in markets where a clear leader does not exist, the pricing of competitive products will be carefully considered.

A point-of-purchase display away from competitive products, typically in the middle or at the end of an aisle.
Contributed by: MarcommWise Staff ...

Brand: The name of a product or service that identifies that product or service and, hopefully, distinguishes that product or service from competitive products/services.

In a commodity market cost becomes the dominant factor because function of competitive products is similar and perceived value is ignored. If you compete on price then be aware of the market you will attract.

See also: Competitive, Product, Market, Marketing, Rough