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Competitive Scope

Marketing & Web Competitive productCompetitive Situation

Competitive Scope - the breadth or narrowness of an organization's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.

 


Sources of competitive advantage - are the products differentiated in any way, or are they the lowest cost producer in an industry? Competitive scope of the market - does the company target a wide market, or does it focus on a very narrow, ...

See also: Consumer, Analysis, Goods, Market, Price

Marketing & Web Competitive productCompetitive Situation

 
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