Competitive Situation

Competitive Situation - the standing of an organization in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, ...

a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader
Herzberg's theory of motivation ...

Maintenance Marketing marketing activity intended to maintain the current sales level in a highly competitive situation. Maintenance Selling generating sales volume from existing customers.

See also: Cycle, Attribute, Marketing channel, Place, Price