Competitors
For many marketers the final external force is the one most relevant to immediate day-to-day decision making.
Competitors
Companies that sell products or services in the same market place as one another ...
eMarketing Competitor Research
Where are we now? (External Perspective) ...
Competitor Analysis
This is the thorough assessment of a current or potential competitor's strengths and weaknesses
Content Creation
The science of creating user-friendly content on a website that can be in text, audio and video.
Competitor Research - Research conducted into the existing or potential competition of an organization. Areas explored include competitor's strengths and weaknesses, customer base, and competition reaction.
Competitor Rankings Report
This type of report compares one web site's rankings to another. Click here to find out how your web site ranks on search engines.
CPC - Cost Per Click ...
Competitors - firms vying for patronage of the same market.
Complementary Product Pricing - the pricing of one product at the optimum level, regardless of cost or profit considerations, ...
competitors
companies vying for customers in the same market
complete segmentation ...
Competitor benchmarking
Competitor benchmarking compares customer satisfaction with the products, services and relationships of the business with those of key competitors
Consumer buyers ...
Desire Competitors - all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Desk Jobber - see Drop Shipper.
Desk Research - see Secondary Research.
generic competitors
products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser, for example, ...
Competitors
The name of the game in marketing is differentiation. What benefit can the organisation offer which is better then their competitors. Can they sustain this differentiation over a period of time from their competitors?.
1. Fewer Competitors
The smaller a market segment you seek out, the less competition you encounter. The vast majority of business owners try to be all things to all people, concentrating on the marketplace as a whole.
Competition: Competitors often 'creep' in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s.
Face it: your competitors probably have their information in front of your prospects already.
The number of competitor advertisers for this keyword. For example there are no sponsored ads for the keyword 'reed' and therefore if one wanted to run a PPC campaign for some reed related product or info site one could get away with the lowest ...
But what if your competitor had a visitor value of $3.25? They'd be able to buy in traffic and this means that on the big search engines, they'd hoover up potential new business whereas you wouldn't be able to afford to.
A hurdle that a new competitor would have to overcome in order to enter the market for a particular product class. For example, a patent that locks up an entire product class is an extremely high barrier to entry.
Competitive Advantage The product, proposition or benefit that puts a company ahead of its competitors.
This is automatically calculated, based on the maximum cost-per click, the daily budget, and what competitors are bidding on a particular search term. Cost Per ConversionThe click costs required to actually deliver a conversion, (i.e.
Market profile A summary of the characteristics of a market, including information of typical purchasers and competitors, and often general information on the economy and retailing patterns of an area.
Its purpose is to help to assess and improve the standards of service they provide to their customers by comparing their achieved performance against their own targets and against the standards provided by competitors and other organizations.
You can't describe in one sentence what differentiates your brand from your competitors. When asked by your best customers what separates you from your main rivals (price aside), you can't really think of anything besides the color.
Lock-in: [loc] Lock-in refers to the ability of companies to ensure their customers do not switch to competitors, thus switching costs can establish lock-in. Switching costs can be established in many ways.
Competing Advertisers - These are competitors who click on links to cost the competitor money. While this doesn't do much harm, it can still raise the overhead.
Click Fraud: Any click that is made on a search term with malicious intent, including the intentional depletion of a competitors pay per click advertising budget or depletion of their daily budget thus eliminating that competitor for the ...
With technological advances placing businesses in an increasingly global marketplace, companies often get an edge over competitors by introducing new inventions. To do this, companies first have to determine the odds of the invention's success.
Most often used against a competitor that is above your site in the SERPS but can be used purely for fun. [edit] Noframes tag alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders.
(3) competitive analysis - analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received.
Process where competitors or other unscrupulous individuals click on paid advertisements without intending to purchase or interact with the website. Click fraud can happen manually, by one individual at a time, or en masse using a program.
A technique where unscrupulous marketers will try to sabotage a competitor's web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, ...
Product line stretching Downward stretch: Company initially located at the top end of the market and then 'stretches' downwards to pre-empt a competitor or respond to an attack. Launch of C-Class by Mercedes-Benz.
A scale that compares competitors by recognizing how each competitor ranks with a pair of words or phrases. The score or average measurement determines the correlation between a word and the object being tested. Similar to Likert Scale.
Hard to Get: The harder a link is to acquire the more likely a search engine will be to want to trust it and the more work a competitor will need to do to try to gain that link.
Competitive Advantages The distinct competencies of a retailer relative to competitors.
Competitive Parity Method A promotional budgeting technique by which a retailer's budget is raised or lowered based on the actions of competitors.
competition-oriented pricing - A strategy whereby prices are set based on what a firm's competitors are charging competitive advantage. Something unique or special that a firm does or possesses that provides and advantage over its competitors.
Click fraud can be used to penalize advertisers by driving up their costs to the point that they curtail advertising spending or otherwise modify their behavior in ways that benefit competitors.
core competence Firm skills that competitors cannot easily match or imitate.
counterpurchase A reciprocal buying agreement.
countertrade The trade of goods and services for other goods and services.
Split the savings with your customers. If you don't, your competitors will, and on the Web, customers can get to your competitor's Web site with one click.
Relative Market Share Your own company's market share compared to those of your competitors. A large share confers advantages of scale in product development, manufacturing and marketing.
Managers overlook KPIs, often times comparing them with industry standards and competitor KPIs, to measure the health of their efforts.
The act of generating invalid clicks on an advert. Deliberate invalid clicks may be generated by competitors to waste the media budget of an advertiser or by site owners hosting the advert in order to increase commission from the clicks.
to the top ...
Competitive posture: an organisation's means of dealing with competitors' actions in a market, proactively or reactively. Postures can be aggressive, defensive, cooperative or independent.
Comparative advertising - An advertising approach that explicitly compares a product brand to a competitor brand.
Consumer advertising - Advertising that targets people who will use the product for personal benefit rather than other businesses.
Account - Companies or organizations; can be prospects, customers, partners or even competitors
Apex - A development platform for creating Software-as-a-Service (SaaS) applications on top of Salesforce.com functionality ...
Brand name
Name used to distinguish one product from its competitors. It can apply to a
single product, an entire product line, or even a company.
Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing advertiser or to garner click-through costs for the collaborating affiliate.
The systematic gathering, recording and analysis of data relating to a company's market, customers and/or competitors in order to develop recommendations that will enhance a company's sales and revenues.
Marketing Strategy ...
Google Bowling - Knocking a competitor out of the search results by pointing hundreds or thousands of low-trust, low-quality links at their website.
The amount you actually pay for each click, considering your click through rate and the performances of your competitor ads. In this way, you may get to pay less than you bid.
Ad Group ...
Unscrupulous webmasters realized that this could be used against competitor sites by linking to them instead of their own site. Google claim they have measures in place to prevent this practice from unfairly damaging a site's PageRank.
Marketing research - The process of systematically gathering, recording, analyzing, and interpreting data pertaining to the company's market, customers, and competitors with the goal of improving marketing decisions.
Situation Analysis
Analyze the internal and external marketing situation using the 5 C's of marketing - company, collaborators, customers, competitors, and climate.
Marketing factors which are external to a company, but which can be controlled to a certain extent. These include suppliers, consumers, intermediaries, and competitors.
N
Nomenclature ...
Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No Search Engine reveals exactly how its own algorithm works, to protect itself from competitors and those who ...
Ad Scheduling - In internet marketing, Ad Scheduling is the practice of scheduling the day into several parts, during each of which a different t advertising rule is applied based on advertising objective, budget, and competitors.
...
microenvironment The set of forces close to an organization that have direct impact on its ability to serve its customers, including channel member organizations, competitors, user markets, publics and the capabilities of the organization.
competence: It is defined as the singular capability among a portfolio of capabilities that can lend the company a distinctive and sustainable advantage. A core competence is something a company does especially well in comparison to its competitors.
For search engines, the advert being showed is determined by the amount of money the advertiser is willing to pay for each click in relation to competitors that bid on the same keyword.
They offer paid search programs, although their pay per click program for non-Korean marketers has primarily been offered through Yahoo! / Overture - Korea. Naver's closest Korean competitor is Daum.
 See also: Market, Marketing, Product, Competitors, Customer
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