Compiled List " Type of mailing list created by collecting names and addresses from public records, directories, and other sources. The least targeted type of mailing list.
Compiled List: Any list created from the compilation of public sources such as phone books, deed information, directories, newspapers and courthouse records.
Compiled list Names and addresses taken from directories, newspapers, public records. People who have something in common. Compiled lists are usually the least useful or responsive for direct marketing. Response lists are better.
But Roberts does recommend compiled lists for total penetration of a particular market. "Let's say you want to reach every manufacturer in Kalamazoo, Mi," he says. "Only a compiled list can do that.
See also: Control, List, Inquiry, Lettershop, Cleaning
 
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