Complete Segmentation - the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each.
see complete segmentation and custom marketing
market broadening
a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, ...
Market Atomisation Strategy see Complete Segmentation; Custom Marketing.
Disaggregated Market - a market in which separate products must be made for each customer because each has different needs; also referred to as Complete Segmentation. See Customised Marketing Mix; Market Atomisation Strategy.
 See also: Market, Goods, Retail, Purchase, Price
  
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