Concentrated Marketing Selling goods and services to one specific group.
Concentrated Marketing - a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market; also called Niche Marketing.
Concentrated Marketing: Where the organisation concentrates its marketing effort on one particular segment. The firm will develop a product that caters for the needs of that particular group.
Niche see Market Niche Niche Marketing see Concentrated Marketing Nichemanship a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
 See also: Marketing, Consumer, Offer, Services, Firm
  
|
RSS
