Concentric Diversification

Concentric Diversification - a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers.

Diversification - a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies; Concentric Diversification; Conglomerate Diversification; Horizontal Diversification.

See Concentric Diversification; Conglomerate Diversification. Horizontal Integration a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors.

See also: Marketing, New Products, Growth Strategy, Inventory, Purchase