Concerns of Wholesalers
The wholesale industry has served an important role in the distribution process for well over 100 years, yet the challenges they face today are raising the stakes as many wholesalers fight to maintain their market position.
concern
a softer term for objections, used in consultative selling environments where the salesperson's objective is to not sell anything, instead help their prospect or customer make an informed decision
concession ...
You may be concerned that having affiliates selling your products will mean that you lose control over the way your product is marketed.
Usability is a concern for marketers because of its potential impact, positive or negative, on marketing metrics such as conversion rates, which in turn affect profitability.
Synonyms
n/a ...
or research is concerned with the understanding processes that underlie various behavioural patterns. 'Qualitative' is primarily concerned with 'Why'.
Quantitative Data ...
Social Risk - concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others.
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Buying behaviour concerns the process that buyers go through when deciding whether or not to purchase goods or services. Buying behaviour can be influenced by a variety of external factors and motivations, including marketing activity.
[2] Any commercial concern engaged in providing any service connected with the making, preparation, display or exhibition of advertisements or marketing communiations materials.
[usage] MSH Marketing Group is Keene, New Hampshire's oldest ad agency.
When prospects show concern about your pricing, it's a good sign. It indicates their interest in buying your services and a need to understand the value you provide.
Performance Risk concern in the buyer's mind that the product being considered for purchase will not work efficiently; also called Functional Risk. See Risk.
In Internet advertising, the caching of pages in a cache server or the user's computer means that some ad views won't be known by the ad counting programs, which is a source of concern.
Rate card Information cards, provided by both print and broadcast media, which contain information concerning advertising costs, mechanical requirements, issue dates, closing dates, cancellation dates, and circulation data, etc.
Although some people were concerned about security, the convenience factors seemed to be a decisive factor in the 'tug-of-war' for and against adoption.
The case of credit cards was a bit more complicated and involved a 'chickenand-egg' paradox.
Promoting products and service online is concerned with a number of issues. Having a recognisable domain name is first stage towards e-promotion. Organisation such as egg.
Meta Tags are used to communicate information to the search engine crawlers that a human visitor may not be concerned with.
I created this site in 2002, a lifetime ago as far as search engine marketing is concerned.
As marketers we are very concerned with our customers. We need to make sure that they are satisfied with every aspect of their experience with our organisation.
In the examples I've listed, for instance, some prospects may not be particularly concerned with personal productivity.
And, while you shouldn’t ask to review copy before it’s printed, if you’re concerned that your topic is complex and might not be covered accurately, make yourself available for follow-up questions.
While most Identity Theft still occurs through traditional means of scouring house hold waste materials, the threat of theft over the internet is a concern for e-commerce.
As far as Internet marketing is concerned an Article is a text document published on websites or article directories with information to a specific topic. To be classified as an Article the document should contain between 300 and 1000 words.
Here is an organisation with the foresight to align with sustainability, well before public concerns went mainstream. Recognising its industry's environmental record, it had the courage to reframe its whole corporate thinking.
benchmark measures - Measures of a target audience's status concerning response hierarchy variables such as awareness, knowledge, image, attitude, preferences, intentions, or behavior.
The various identified tribes are mostly young populations (surfers, rappers, schoolchildren) but can possibly concern the other edges of ages.
Nor in many cases do they need to be concerned with the computing hardware that is used to deliver these services. They also don't need to think about installing software to work with the data.
MEDIA PACK - A folder of information issued by a particular publication concerning the publication and the process of placing ads in the publication.
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, ...
Color Theory: A body of knowledge concerning the ability of color to help create an appropriate state and present information most effectively, in addition to engaging prospects and directing their progress through the process.
Solicit feedback through mass mailing surveys, consisting of a general list of questions, such as the consumer's primary concern in your market segment regarding value, quality, costs and services.
Do they use it for cleaning their teeth or for making cakes (baking powder)? For oiling their hair or for frying food? (True story concerning use of Brylcreem in Nigeria). As a decongestant chest rub or as an aphrodisiac?
Green Branding: As climate change becomes more of a concern today, advertisers create a green image for the brand which communicates the corporation as a caring, responsible and community-oriented service.
factor analysis A body of statistical techniques concerned with study of interrelationships among a certain set of variables--none of which is given the special status of a criterion variable.
Similar in overall concept to screenplays for the cinema, teleplays are nonetheless inherently concerned with such TV-loaded provisions as the physical dimensions of the smaller screen, ...
Market Skimming A pricing strategy wherein a firm charges premium prices and attracts customers less concerned with price than service, assortment, and status.
Markup The difference between merchandise costs and retail selling price.
Rate card - Information provided by media to advertisers containing information concerning advertising costs, issue dates, closing dates, cancellation dates, circulation data, etc.
Each board has a theme, and there are tens of thousands of usenets concerning every imaginable topic.
In merchant processing terms there are three distinct categories: Qualified, Mid-Qualified, and Non-Qualified. Concerning the discount rate, ...
I consider myself to be aware of and concerned about the environment.
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International marketing: a particular application of marketing concerned with developing and managing trade across international boundaries.
Politeness - Search engine spiders concerned with Internet politeness ensure that no page in the index has been overly spidered.
Association of Independent Television Stations (INTV) - Association that represents the interests of independent television stations in regulatory and promotional concerns. It is based in Washington, DC.
Although packaging is expensive, developing effective packaging may cost several hundred thousand dollars and take several months to complete. Companies must pay attention to growing environmental and safety concerns about packaging.
This is especially a concern for many marketers since the introduction of the CAN-SPAM act in 2003 and the FTC (Federal Trade Commission) legislation which attempts to protect consumers against unsolicited mail.
's search for paid (except display; through Microsoft adCenter) and organic (except local listings) through an alliance entered into between the two Web giants in December 2009. The deal cleared regulatory concerns in early 2010 and was fully ...
or CSS - An addition to your HTML, a web site's "cascading style sheet' contains information on paragraph layout, font sizes, colors, etc. A cascading style sheet has many uses as far as search engine optimization and web site design are concerned.
However, it is easy for spam distributors to siphon e-mail addresses off Web sites. If you are concerned about receiving spam, we suggest that you do NOT include your e-mail address with your submitter information.
Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned.
With recent concerns over respondent cooperation and privacy, Sales Waves are not used as often as they once were. However, they continue to be used in our industry by many large manufacturers and service providers.
 See also: Market, Marketing, Offer, Product, Customer
  
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