Conjunctive Model

Conjunctive Model (of Brand Evaluation) - the idea that consumers establish minimum attribute levels which acceptable brands must possess; when about to make a purchase, ...

Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model. Identifiability see Measurability. Image Image Analysis see Favorability Analysis.

a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand, among other models used for the purpose are the expectancy-value model, conjunctive model, ...

about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, ...

See also: Promotion, Sales, Study, Marketing, Market