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Consideration set

Marketing & Web  Conjunctive Model  Consultative Selling

Consideration Set

alternatives which consumers actively consider before making their final purchase decision; also ref ... more ...


Evoked Set - brands that a buyer is aware of, and thinks well of, when considering a purchase ; also called the Consideration Set.
Exchange - the transfer of an object, idea, service, etc. from one person or organization to another in return for something desired.

Evoked Set: The brands that spontaneously come to mind during a series of open-ended awareness and usage questions. The notion of a "consideration set" is very similar in meaning to evoked set.

See also: See also: Interview, Advertising, Analysis, Variable, Consumer

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