Consumer Sales Promotions
Consumer sales promotions encompass a variety of short-term promotional techniques designed to induce customers to respond in some way.
Consumer Buyer Behaviour
Lesson
Exercise
Answer
If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them.
Consumer Goods Classification
Consumer goods are products which are purchased for personal consumption. Consumer goods are classified into three areas.. These are:
Convenience Goods ...
Consumer Products
Products produced for, and purchased by, households or end customers.
[usage] MSH creates ads, web sites, commercials, catalogs, brochures, slaes literature and trade show components for consumer product companies.
Consumer Perception Theory
Role of Perception in Consumer Behaviour
How Are Lumens Measured?
How Do Lumens Compare to Candlepower?
How to Evaluate a Company's Performance ...
Consumer Generated Media
This refers to online information that could be published anywhere, from blogs to forums and even on Twitter.
Consumer and Business-To-Business Sales
The Web is definitely a popular area for consumer sales- hence, the popularity of items like CDs, clothing and other merchandise.
Consumer Panel - A group of consumers who provide feedback on the products/services they have used in order to facilitate better product development or new advertising initiatives.
Consumer Information
Do Not Contact Service
Protecting your Privacy
Dealing with Spam
Identifying Fraudulent Offers
Resolving Complaints
Smart Shopping Tips
Look for the Logo ...
Consumer Lists
Lists of names (address and telephone number) of private individuals. These lists are available in either electronic format or on labels.
Consumer Decision Process The stages a consumer goes through in buying a good or service: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post-purchase behavior.
CONSUMER MARKET - A defined group of consumers.
CO-OP - The practice of a national brand subsidizing local advertising costs incurred by a company that sells its product.
Consumer Product Goods (consumer goods) or services (consumer services) purchased for private use or for other members of the household.
Consumer decision-making: the process that consumers go through in deciding what to purchase, including problem recognition, information searching, evaluation of alternatives, making the decision, and post-purchase evaluation.
Consumer Behavior:
The buying trends and habits of consumers in the purchasing and usage of goods and services.
Consumer Non-Durables - a classification of frequently purchased consumer goods; non-durables are items which are consumed in one use or a few uses; expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods.
consumer durables
a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture
consumer goods ...
Consumer
The ultimate user who purchases a product or service to satisfy their needs.
Contact
Interviewers interaction with a potential respondent to determine eligibility for participation.
consumer magazine - A magazine which appeals to a general readership as opposed to a trade readership.
consumer socialization process - The process by which an individual acquires the skills needed to function in the marketplace as a consumer.
Consumer Internet Privacy Protection Act of 1997 A law that regulates how interactive computer services can use personal information input by users.
Consumer Choice and Decision Making: Problem Recognition. One model of consumer decision making involves several steps. The first one is problem recognition-you realize that something is not as it should be.
Consumer durables
Consumer durables have low volume but high unit value. Consumer durables are often further divided into White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves) and Brown goods (e.g.
(Consumer) Purchasing Process: [pur] The purchasing process refers to the entire process a consumer will go through before making a purchase. A simple model follows:
Consumer Awareness (understands there is such a market/product) ...
The consumer
Easier product identification
Communicates features and benefits
Helps products evaluation
Establishes product's position in the market
Reduces risk in purchasing
The manufacturer
Helps creates loyalty ...
Consumers are opting increasingly for a more ethical choice when buying products. How are brands meeting this challenge?
newdesign (UK) ...
Consumer jury test - Testing method that uses consumers to compare, rank and evaluate advertisements.
Consumer stimulants - Promotional devices. such as coupons and samples, designed provoke a short-term increase in sales.
Consumer Price Index. A measure of inflation compiled by the Australian Bureau of Statistics.
CPM ...
Consumers' consistent preference for and/or purchase of the same brand in a specific product or service category.
Brand Personality ...
Consumer advertising
Advertising directed at individual people, rather than to a business or dealer.
Consumer behaviour
Study of how people behave when obtaining, using, and disposing of products and services.
Consumer List: Any list of individuals at home addresses who have bought merchandise, subscriptions, given to a nonprofit, etc.
Contact Center: A site that houses a telemarketing operation.
consumer satisfaction The degree to which a consumer's expectations are fulfilled or surpassed by a product. User satisfaction with library services and materials is often difficult to determine because: 1) there is no clear ring of the cash register ...
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty; Brand Promiscuity; Brand Switching.
Consumer Generated Media (CGM) - Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image.
Business-to-consumer (also B2C).
Blacklist or blacklisting
A list developed by anyone receiving email, or processing email on its way to the recipient, that includes domains or IP addresses of any emailers suspected of sending spam.
Down-Market Consumers - consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Definition: Consumers who have seen or heard a media vehicle, whether or not they paid attention to it.
Related Articles
Nipplegate - Definition of Nipplegate ...
B2C - Business to Consumer - Refers to businesses selling products or services to end-user consumers.
CGI - Common Gateway Interface - A way web servers pass information to and from application programs (to process forms for example).
B2C - Business to consumer (B2C) is a business model in which a business's main customers are consumers. Common B2C web sites include online stores selling books, music & videos.
While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.
B2C: business to consumer, commerce de détail Any exchange or relations between a company and a physical person final consumer ...
Most commonly used in connection with e-commerce and advertising, when you are targeting businesses as opposed to consumers.
Brand A name, term, sign or symbol used for identification and recognition purposes of products or services.
generally delivered to consumers (or dealers) by a sales person rather than by mass media. These materials are considered "collateral" to the sales message delivered by the sales person.
Pay-per-call gives consumers a free phone number to call (or lets them enter their own number, so that the advertiser can call them), rather than a website link to click on.
Problem recognition - The consumer recognizing that they have a need or problem that needs to be solved or fulfilled by a particular product ...
marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies.
For example, consumers derive value from the Apple brand beyond a particular More. Branding The activities and strategies the go into the development and protection of a brand.
CPM: A system where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action.
Business professionals and consumers see numerous business cards during their travels so make your card a memorable one.
Lists of bestselling books can be local (as in metropolitan newspapers), regional (typically in geographically keyed trade or consumer periodicals), or national (as in USA Today, Publishers Weekly, or the New York Times), as well as international.
A form of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behavior.
Video Consumer Mapping Study
Video Advertising in a Multiplatform World
Geographic Targeting
Local News
Competitive Media
Consumer Segments
Buying Station Websites
Buying Mobile Advertising
Ad Spending
SQAD Network vs. Local Analysis ...
FMCG: It is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables.
Lead Generation: The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.
VIRAL MARKETING: This is known as advertising and/or marketing technique that spreads like a virus by getting passed on from consumer to consumer and market to market. (Examples: Hot Mail and Yahoo).
Buying Cycle Before making large purchases consumers typically research what brands and products fit their needs and wants. Keyword based search marketing allows you to reach consumers at any point in the buying cycle.
Business to Consumer.
Banner Ad
A banner ad is an ad that contains a graphic image that links to an advertiser’s web page.
DTC: DTC stands for "direct-to-consumer." The term is commonly used to denote advertising that is targeted to consumers, as opposed to businesses. Television ads, print ads in consumer publications, and radio ads are all forms of DTC advertising.
An email marketing promotion that typically gives consumers an opportunity to "opt in" (taking action to be part of the promotion) or to "opt out" (taking action to not be part of the promotion).
B2C: Stands for Business to Consumer and represents a market focus where a business is selling its products and services to consumers as opposed to other businesses ...
The process of splitting the consumer into definable target groups
SEO
Search engine optimisation - the process of designing your website to rank well in search engines for certain search terms ...
 See also: Market, Marketing, Customer, Product, Service
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