Consumer

Consumer sales promotions encompass a variety of short-term promotional techniques designed to induce customers to respond in some way. The most popular consumer sales promotions are directly associated with product purchasing.

Consumer Goods Classification Consumer goods are products which are purchased for personal consumption. Consumer goods are classified into three areas.. These are: Convenience Goods ...

Consumer psychology is the close study of how consumers relate to the products they buy and services they use.

Consumer Products Products produced for, and purchased by, households or end customers. [usage] MSH creates ads, web sites, commercials, catalogs, brochures, slaes literature and trade show components for consumer product companies.

Consumers are opting increasingly for a more ethical choice when buying products. How are brands meeting this challenge? newdesign (UK) ...

Consumer Sentiment Index id The part of the personality, according to Freudian theory, that reflects the basic physiological and sexual drives (libido) of an individual demanding immediate gratification.

Consumer Trust and the Internet - Aug 25, 2003 Eleven Things That Will Happen, Part 2 - Aug 11, 2003 Top Jobs ...

Consumer who purchases any kind of products online. E-Shopping The action of online purchasing.

Consumer Lists Lists of names (address and telephone number) of private individuals. These lists are available in either electronic format or on labels.

Consumer Decision Process The stages a consumer goes through in buying a good or service: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post-purchase behavior.

CONSUMER MARKET - A defined group of consumers. CO-OP - The practice of a national brand subsidizing local advertising costs incurred by a company that sells its product.

Consumer Product Goods (consumer goods) or services (consumer services) purchased for private use or for other members of the household.

Consumer decision-making: the process that consumers go through in deciding what to purchase, including problem recognition, information searching, evaluation of alternatives, making the decision, and post-purchase evaluation.

Consumer advertising Advertising directed at individual people, rather than to a business or dealer. Consumer behaviour Study of how people behave when obtaining, using, and disposing of products and services.

Consumer List: Any list of individuals at home addresses who have bought merchandise, subscriptions, given to a nonprofit, etc. Contact Center: A site that houses a telemarketing operation.

consumer satisfaction The degree to which a consumer's expectations are fulfilled or surpassed by a product. User satisfaction with library services and materials is often difficult to determine because: 1) there is no clear ring of the cash register ...

Consumer Behavior: The buying trends and habits of consumers in the purchasing and usage of goods and services.

consumers who remain loyal to a brand over a long period of time. See Brand Loyalty; Brand Promiscuity; Brand Switching.

Consumer movement a diverse collection of independent individuals, groups and organisations who seek to protect the rights of consumers (45) Consumer products are purchased to satisfy personal or family needs (242) ...

Consumer Generated Media (CGM) - Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image.

consumer magazine - A magazine which appeals to a general readership as opposed to a trade readership. consumer socialization process - The process by which an individual acquires the skills needed to function in the marketplace as a consumer.

consumer the term consumer is frequently used to describe people generally, under the assumption that their importance to the researcher is invested in their ability to and interest in consuming products or services. contact rate ...

Consumer Non-Durables - a classification of frequently purchased consumer goods; non-durables are items which are consumed in one use or a few uses; expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods.

Consumer Internet Privacy Protection Act of 1997 A law that regulates how interactive computer services can use personal information input by users.

Consumer-redeemed -- Coupons submitted by consumers when purchasing the featured item. Co-op (Cooperative) -- Term describing coupons that appear with other coupons from the one or multiple manufacturers.

Consumer Panels Consumers are recruited to serve on permanent panels. Each member keeps a diary noting their product purchase details. Analysis then shows what type of customer buys what type of brand, where from and when.

(Consumer) Purchasing Process: [pur] The purchasing process refers to the entire process a consumer will go through before making a purchase. A simple model follows: Consumer Awareness (understands there is such a market/product) ...

Many consumer surveys on the Web, including the largest at GVU, show that what makes readers come back to a Webpage is content, not pretty layout.

Definition: Consumers who have seen or heard a media vehicle, whether or not they paid attention to it. Related Articles Nipplegate - Definition of Nipplegate ...

Business to consumer Marketing efforts directed from one business to a consumer. C Call out Short blocks of copy that direct reader attention to special benefits or features worthy of emphasis.

70% of Internet consumers actively look for ways to block advertising. Appearing solely as an advertisement is no good marketing. (Yankelovich) ...

B2C: business to consumer, commerce de détail Any exchange or relations between a company and a physical person final consumer ...

B2C - Business to Consumer - Refers to businesses selling products or services to end-user consumers. CGI - Common Gateway Interface - A way web servers pass information to and from application programs (to process forms for example).

B2C - Business to consumer (B2C) is a business model in which a business's main customers are consumers. Common B2C web sites include online stores selling books, music & videos.

While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.

HOME: Retail & Consumer Services > Apparel & Accessories > Footwear > Athletic FEATURED LISTINGS  LIST YOUR SITE  ...

Advance premium A premium provided to a consumer, on the condition of some later purchase. Advertiser The manufacturer, service company, retailer, or supplier who advertises their product or service.

Pay-per-call gives consumers a free phone number to call (or lets them enter their own number, so that the advertiser can call them), rather than a website link to click on.

The goal is usually a strong and rapid response from consumers. scanA process that captures an image in a format that can be used and manipulated electronically. The term scan also refers to the resulting file and/or proof of the file.

You should use consumer language to describe your product, rather than arts-related terminology. Price: The cost to the customer. Includes money, time and effort involved. Price equals value.

Lists of bestselling books can be local (as in metropolitan newspapers), regional (typically in geographically keyed trade or consumer periodicals), or national (as in USA Today, Publishers Weekly, or the New York Times), as well as international.

Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands.

FMCG: It is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables.

System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action.

Lead Generation: The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.

VIRAL MARKETING: This is known as advertising and/or marketing technique that spreads like a virus by getting passed on from consumer to consumer and market to market. (Examples: Hot Mail and Yahoo).

Business to Consumer. Banner Ad A banner ad is an ad that contains a graphic image that links to an advertiser’s web page.

Paired comparison designs. Tests where a consumer directly compares two products. Paired comparison scale. Scale that presents the respondent with two objects at a time and asks the respondent to select one of the two according to some criterion.

Affinity Marketing ; Marketing efforts - including e-mail promotions, banners, or offline media - aimed at consumers on the basis of establishing buying patterns.

Demographics: Objective criteria for classifying consumers, such as age, income, and marital status. Firmographics: Objective criteria for classifying businesses, such as industry, number of employees, and annual revenue.

Selling/marketing to other businesses, rather than to end consumers. (Abbreviated as B2B.) Buying Service A company primarily engaged in buying media space or time for advertising purposes. Contributed by: MarcommWise Staff ...

Abbreviation for Business to Consumer. A B2C web site sells products and services to consumers and the general public. Bait-and-switch ...

In B2C (Business-to-Consumer) sites, a conversion is typically an online sale.

B2C - business that sells products or provides services to end-user consumers. bandwidth - how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).

Click-through rate - The percentage of consumers receiving an e-mail who will click on an embedded URL in the message to reach a specific web page.

The consumer of the service looks up the service from the registry and invokes the defined interfaces to perform a particular operation using a predefined and agreed protocol. Figure 2 presents a diagram of the basic Web service architecture.

Hypertext Link: text in a web site that takes consumers to another web page when clicked. It's a word or set of words inside an anchor tag.

international trade Occurs when a firm exports goods or services to consumers in another country. ISO 9000 Certification process that requires certain quality standards that must be met. J ...

VALUES AND LIFESTYLES (VALS) RESEARCH A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics. W ...

Unique Selling Proposition (USP) -- the one thing that makes a product different than any other. It's the one reason marketers think consumers will buy the product even though it may seem no different from many others just like it.

See also: Market, Marketing, Product, Customer, Service