Consumer advertising - Advertising that targets people who will use the product for personal benefit rather than other businesses.
Consumer behaviour - The ways people choose, acquire, use and dispose of products.
Consumer advertising
Advertising directed at individual people, rather than to a business or dealer.
Consumer behaviour
Study of how people behave when obtaining, using, and disposing of products and services.
Most consumer advertising offers people products they might enjoy but don't really need. How many subscription promotions, for example, sell publications that the reader truly could not live without?
Consumer advertising Advertising directed at a person who will actually use the product for their own benefit, rather than to a business or dealer.
 See also: Service, Offer, Purchase, Target, Data
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