Consumer attitudes are a composite of a consumer's (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some 'object'-within the context of marketing, usually a brand, product category, or retail store.
Qualitative research - A method of research that records deeper consumer attitudes, recording them in words.
Quantitative research - A method of research that statistically records and measures consumer trends and responses.
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Quantitative Research:
Research performed in search of empirical evaluations explaining consumer attitudes, behavior, and/or performance. Conducted to forecast numerical measurements of product acceptance and consumer purchase intents.
the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
see Brand Familiarity.
Brand Advertising - the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
 See also: Consumer, Purchase, Study, Attitudes, Research
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