Consumer Behaviour

Consumer behaviour is affected by many uncontrollable factors. Just think, what influences you before you buy a product or service? Your friends, your upbringing, your culture, the media, a role model or influences from certain groups?

Consumer behaviour Study of how people behave when obtaining, using, and disposing of products and services. Consumer panel A group of recruited survey respondents, who have agreed to take part in surveys.

Consumer Behaviour - the behaviour of individuals when buying goods and services for their own use or for private consumption.

Psychological factors Factors which influence consumer behaviour, including perceptions, motives, ability and knowledge, attitudes and personality (114 ...

The total sum of learned beliefs, values and customs that serve to regulate the consumer behaviour of members of a particular society. Current Population Survey (CPS) ...

the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour; Organisational Buying Behaviour. see Cognitive Dissonance.

See also: Sales, Consumer, Behaviour, Market, Service