Consumer Durables

Consumer Durables - a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture.
Consumer Franchise - the understanding consumers have of a brand.

Consumer durables
Consumer durables have low volume but high unit value. Consumer durables are often further divided into White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves) and Brown goods (e.g.

a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, etc
wholesaler ...

a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.

Discount House - a retailer specialising in consumer durables and soft goods, attracting customers with low prices; typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Discount Store - see Discount House.

is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables. Unlike FMCG, Consumer Durables ...

See also: Marketing, Sales, Goods, Durables, Strategy