Consumer Franchise - the understanding consumers have of a brand.
Consumer Goods - items purchased by consumers for personal and household use; consumer goods are classified as durables and non-durables.
See Consumer Franchise. Franchise Extension see Brand Extension. Franchising an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales; typically, ...
 See also: Cycle, Variable, Presentation, Objection, Mix
  
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