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Consumer jury test - Testing method that uses consumers to compare, rank and evaluate advertisements.
Consumer stimulants - Promotional devices. such as coupons and samples, designed provoke a short-term increase in sales.
Consumer jury test A method of testing advertisements that involves asking consumers to compare, rank, and otherwise evaluate the ads. Consumer stimulants Promotional efforts designed to stimulate short-term purchasing behavior.
 See also: Cycle, Broadcasting, Advertising budget, Attribute, Advertising plan
  
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