To learn consumer needs, their behaviors must be studied and analyzed. When consumer behavior is understood, companies can identify their needs and use this information as a road map for the company's future. Consumers are the future of all companies.
consumer needs
wants that can be satisfied by specific purchase behavior
consumer non-durables ...
Consumer needs may change, forcing the company to adapt with these changing needs.
Information Flow - the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution.
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The model is a little simplistic but introduces the concept a differing consumer needs quite well.
 See also: Consumer Needs, Needs, Consumer, Company, Market
  
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