Consumer Non-Durables - a classification of frequently purchased consumer goods; non-durables are items which are consumed in one use or a few uses; expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods.
a sub-category of consumer non-durables, for example, gasoline is a non-packaged consumer non-durable good
non-price competition ...
Packaged Goods a sub-category of consumer non-durable goods; toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables; Non-Packaged Goods.
 See also: Cycle, Competitors, Attribute, Target, Satisfaction
|
