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Consumer Sales Promotion

Marketing & Web Consumer RightsConsumer segment

Consumer Sales Promotions
Consumer sales promotions encompass a variety of short-term promotional techniques designed to induce customers to respond in some way.

 


Consumer Sales Promotion - promotional activity - excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.

a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.

a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a particular product, the gift is either inside the package of the product or fixed to the outside of it, see premiums, in-pack premium, near-pack premium, ...

See also: Promotion, Sales, Marketing, Offer, Market