Consumer Segments
Buying Station Websites
Buying Mobile Advertising
Ad Spending
SQAD Network vs. Local Analysis
Category Sales by DMA
Political Databank
eBusiness
Broadcast Calendar / Nielsen Survey Dates ...
Rollout The process by which a company introduces a new product or service to different geographical markets or consumer segments.
Multiple characteristics are used to determine the groups, and differences within a category need to be less than differences between categories. Cluster analysis is a good demographic tool for consumer segmentation in marketing research.
 See also: Attribute, Target market, Awareness, Marketing, Function
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