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container premium
a product container, which when empty, may be used as a container for other items, these items are usually partially or completely self-liquidating since the consumer pays for the product
contest ...
Container premium Special product packaging, where the package itself acts as a premium of value to the consumer. Continuity Scheduling advertisements to appear at regular intervals over a period of time.
 See also: Cycle, Presentation, Perceived, Opportunity, Mix
  
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