Contests and Sweepstakes
Consumers are often attracted to promotions where the potential value obtained is very high. In these promotions only a few lucky consumers receive the value offered in the promotion.
Contests and sweepstakes: a form of sales promotion in which customers are invited to compete for a specified number of prizes. Contests must involve a degree of skill or knowledge, whereas sweepstakes are effectively open lotteries.
Contests - a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition.
Contests of just about every type.
Newsletters and e-zines, which can be effective for generating leads and building an opt-in e-mail marketing list.
CONTESTS
A great way to get press coverage, articles, and possible partnerships all rolled in one is hosting a contest. For example, a marketing professional and graphic designer team up to create a marketing makeover contest.
sales contests
sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period ...
Contests can be an effective way for a company to promote its product or service. However, they involve more than just a catchy name, entry forms and prizes.
Surveys & Contests
From time-to-time our site requests information from users via surveys or contests.
[usage] Give-aways, contests and other promotions can help drive traffic to your website.
Have sales, contests, or specials designed for your Internet clientele and change them weekly.
an inducement to buy incentives include special price deals, premiums, contests, etc
a reward for a purchase or performance
incentive (compensation) ...
Promotions - Communications activities, excluding advertising, that call attention to a product or service by creating incentives. Contests, frequent buyer programs, unique packaging, and coupons are all examples of tools commonly used in promotions.
Hypoing - Boosting audience levels by running a special program, blockbuster movies, or watch-and-win contests during sweeps; a practice designed to generate a higher than normal ratings.
Definition: All forms of communication other than advertising that call attention to products and services by adding extra values toward the purchase. Includes temporary discounts, allowances, premium offers, coupons, contests, sweepstakes, etc.
This can be useful for banners advertising free registrations, contests, coupons or other special offers the advertiser does not want to put on the sites main page. Can also help track click throughs.
Communication : How the company talks to its customers ; this can be done through signing up for special offers, email newsletters, contests, surveys, live chat with company representatives, and company contact information.
Includes temporary discounts, allowances, premium offers, coupons, contests, sweepstakes, etc.
 See also: Contest, Offer, Advertising, Market, Marketing
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