Contextual Advertising

Contextual advertising is a concept different than normal paid inclusion.

Contextual Advertising:
Contextual Advertising is a form of PPC advertising mainly on websites where an automated system serves ads which are relevant to the page's content . Therefore it is also called Targeted Advertising.

contextual advertising: Advertising that is targeted to a Web page based on the page's content, keywords, or category. Ads in most content networks are targeted contextually.

Contextual Advertising
Contextual Advertising, also known as content advertising, is an advertising program that generates advertisements on a web site based on the specific content on that web page.

Contextual Advertising
Advertising text links that are targeted to the content on the web page being viewed by a user at a specific time.
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Contextual Advertising
Advertising on content websites rather than on search sites. Where adverts are placed is based on the content of the website. For example, on a running magazine website, adverts might be for a running shoe brand.
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Contextual Advertising: The term applied to ads appearing on websites or other media where the ads are selected and served by automated systems based on the content displayed by the user.

Contextual Advertising - A feature offered by major search engine advertisers allowing your advertisement to be placed next to related news articles and on other Web pages.

Contextual Advertising Advertising programs which generate relevant advertisements based on the content of a webpage.
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Contextual Advertising - Advertising that is automatically served or placed on a web page based on the page's content, keywords and phrases. Contrast to a SERP (search engine result page) ad display.

Now that an apparently solid business model has been found in paid contextual advertising, search engines and search marketing firms are devoting a lot of attention to purchased placements.

AdWords - Google's contextual advertising program for advertisers. Advertisers can bid on certain keywords and Google will display text ads on the search results page when people use that keyword to search.

Google AdSense - Google's contextual advertising [link: ] network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google.

Search engine advertising, in its current model, typically uses text-based advertisements that the marketer bids on based on the keywords the marketer wants to associate with the advertisement (contextual advertising).

Contextual advertising
Also known as content-targeted advertising, which means that an advertisement is shown on a Web site that is "in context" to a company's specific product or service.
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See also: Click, Advertiser, Advertising, Market, Marketing