Continuity Program " Arrangement where customers agree to a series of regular, small purchases over time. For example, a series of books shipped and paid for at a rate of one per month.
Continuity
Scheduling advertising consistently over a period of time without interruption in order to build or maintain advertising awareness and recall.
Co-Op Advertising
TV advertising paid for jointly by a manufacturer and retailer.
continuity program
a program designed to offer an incentive to an individual that encourages him or her to return to do additional business, types of continuity programs include frequent flyer mileage, trading stamps, etc ...
continuity - A media scheduling strategy where a continuous pattern of advertising is used over the time span of the advertising campaign.
Continuity Program: An offer of a series of products to be received in timely intervals. Most often used for books, tapes/CDs and recipe cards.
Continuous tone: An unbroken range of intensities, as found in black and white photographs.
Continuity with your e-mail campaign is critical when customers/prospects click-through to a landing page.
Ensure you have secure methods to capture credit card information.
Continuity Scheduling advertisements to appear at regular intervals over a period of time.
Continuity Products or services bought as a series of small purchases, rather than all at one time. Book of The Month Club, or other products shipped on a regular schedule.
See Continuity; Pulsing. Floor Price see Price Floor. Fluctuating Demand demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
Statement Stuffers: These mailings include invoices and statements generated by cable TV companies, utilities, credit cards, magazines, clubs, continuity programs, retailers, businesses and so on.
Outdoor impacts time-stressed consumers with targeted reach, frequency and continuity when other media struggle for an audience.
Corporate identity & positioning -The physical manifestation of the brand, including logo and supporting devices, color palettes, typefaces, page layouts, and other means of maintaining visual continuity and brand recognition.
Loyalty programs deserve consideration from almost every marketer. Then, depending on the product or service, you can consider offers like automatic shipment, membership clubs, and continuity programs.
 See also: Marketing, Market, Advertising, Company, Consumer
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