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Continuity Program " Arrangement where customers agree to a series of regular, small purchases over time. For example, a series of books shipped and paid for at a rate of one per month.
continuity program
a program designed to offer an incentive to an individual that encourages him or her to return to do additional business, types of continuity programs include frequent flyer mileage, trading stamps, etc ...
Continuity Program: An offer of a series of products to be received in timely intervals. Most often used for books, tapes/CDs and recipe cards.
Continuous tone: An unbroken range of intensities, as found in black and white photographs.
Statement Stuffers: These mailings include invoices and statements generated by cable TV companies, utilities, credit cards, magazines, clubs, continuity programs, retailers, businesses and so on.
Loyalty programs deserve consideration from almost every marketer. Then, depending on the product or service, you can consider offers like automatic shipment, membership clubs, and continuity programs.
 See also: Customer, Market, Consumer, Company, Product
  
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