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Continuous advertising - Regular scheduling of advertisements, even during periods when consumers unlikely to buy a product, so that they are constantly reminded of the brand.
Conversion rate - The percentage of visitors who take a desired action.
Continuous advertising Scheduling advertisements to appear regularly, even during times when consumers are not likely to purchase the product or service, so that consumers are constantly reminded of the brand.
 See also: Cycle, Broadcasting, Advertising budget, Attribute, Advertising plan
  
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