Message Control: Total vs. Minimal
Most promotions are controlled by the marketer who encodes the message (or hires specialists such as advertising agencies to create the promotion) and then pays to have the message delivered.
Control involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control marketing plans. Control involves setting standards. The marketing manager will than compare actual progress against the standards.
quality control
marketing definitions
marketing glossary
Definition: An ongoing analysis of operations, to verify goods or service meet specified standards, or to better answer customer and/or user complaints.
Controlled Circulation
Free distribution of a magazine or other publication to a list of people, households or organizations restricted by some defining characteristic such as occupation, industry, hobby, etc.
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Control Group - A group of people which is used as a cross-reference check for a sample group.
Controllable Variables Those aspects of business that the retailer can directly affect (such as hours of operation and sales personnel).
Control Units Merchandise categories for which data are gathered.
Controlled Circulation " Free distribution of a publication to increase circulation and raise advertising rates. (See Paid Circulation.)
Conversion Rate " The percentage of inquiries that result in a sale.
Control the Conversation
Some people can dominate a conversation like a lion dominates its den. These folks will slow you down, and steer you off course.
Control and evaluation: mechanisms for ensuring that marketing plans are properly implemented, that their progress is regularly measured and assessed and that any deviations are picked up early enough to allow corrective action to be taken.
Control-Oriented Pricing - a system of pricing in which a product's price is controlled by government or by some regulating body.
Control And Test: A basic research design involving two matched samples. One sample is the control group or benchmark (the point of comparison). The second sample is the test group.
controlled circulation basis - Distribution of a publication free to individuals a publisher believes are of importance and responsible for making purchase decisions or are prescreened for qualification on some other basis.
quality controls
measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met; good product performance, achieved by efficient quality control, ...
Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. The U.S. law that regulates commercial email.
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Controlled circulation
Publications distributed free, or mainly free, to individuals within a specific demographic segment, or geographic area.
unit control The control of stock in terms of merchandise units rather than i terms of dollar value. This is representative of a the number of books, magazines, etc of a library collection.
The act of controlling information relative to a company's slaes leads.
[usage] Good lead management is essential to maximize the potential from direct mail, promotional campaigns and trade shows.
Lead Management
Leads
Learning Log
Link Popularity ...
header Control information inserted in front of data when the data is encapsulated for network transmission. See IP Authentication Header and Encapsulating Security Payload. (See IPv6 in the hard copy dictionary.)
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a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage ot total marketing expenditure.
ACTIVEX: Controls (created by Microsoft) that can be downloaded from the Internet, "activated" by a Web browser, and perform a variety of different functions. For example, they can make the Web page "active" by adding animation.
Can the Feds Control Traditional Listings?
This is a good question, one we don't have a lot of answers for. The short answer is, of course they can, if they really want to.
Controlled (qualified) circulation Publications, generally business-oriented, that are delivered only to readers who have some special qualifications. Generally, publications are free to the qualified recipients.
Domain Name: Controlled by the worldwide organization called ICANN, domain names are obtained on a first-come basis and are used to identify a unique website.
Member Alert to Control High-Risk Merchants (MATCH):
As a way to control high-risk Merchants, ...
A security barrier controlling communication between a personal or corporate computer network and the Internet.
Programs which take control over some functions of the computer and e.g. create endless advertisement pop-ups which cannot be closed or continuously reappear with hardly any possibility to shut them off.
Allows for SEO's to control the actions of search engine spiders on the site or even deny them access. [edit] ROI - Return On Investment The benefit gained in return for the cost of investing budget into advertising or project.
Targeting: The control of the distribution of ad creative to only those websites or those users that fit within the particular targeting parameters. The depth and breadth of potential targeting parameters is unlimited.
TCP (transmission control protocol) ; TCP works with IP to ensure that packets travel safely on the Internet. This is the method by which most Internet activity takes place.
Control Group Every database promotion should include a control group of customers who are not exposed to the promotion.
The sender will look at the results of the campaign to measure how the cell response tracked against the control segment (the other data that received the normal message/subject line, etc.) Aka test cell or version.
Thus unlike other media, the consumer controls the navigation, due to the hypertext design. With other media, the marketer has more control on how the receiver receives the message. The web is a multi-media medium.
Rationing - actually the threat of rationing - is one of the most powerful arguments leveled against proposals for an expanded government control of the U.S. health care system.
Viral marketing does raise some problems about control of the campaign. For example, if a service is aimed at higher income countries and residents there spread the word to consumers in lower income countries, people attracted may be unprofitable.
Unlike computer games, which are controlled by computer programs, it is actively controlled by its designers. An ARG usually involves a variety of media and may include the use of real locations.
A content management system or CMS is a document centric system used to control or manage the content of a website. Content management systems are frequently web applications that manage websites and any of the content there.
Quota Sample - A sample in which desired sample size or quotas are established for various universe subclasses (controls).
A quality control measure which may involve observing, auditing and checking the interviewing for the purposes of ensuring required procedures are followed and to give feedback and instruction to the interviewers.
CAN-SPAM: Stands for Controlling the Assault of Non-Solicited Pornography and Marketing.
(A) version is normally your existing design ("control' in statistics lingo); and (B) version is the "challenger' with one copy or design element changed. In a "50/50 A/B split test,' you're flipping a coin to decide which version of a page to show.
Moderator - The person who controls which messages are displayed on a forum. The moderator is usually an expert in the subject of the forum he or she moderates, and helps keep inappropriate postings off the list of messages forum members see.
Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth.
But in business-to-business direct marketing, the concept of package or control is virtually non-existent. Why? Because the purchase of most business products is a multi-step buying process.
Advertising Network - A group of Web sites where one advertiser controls all or a portion of the ads for all sites. A common example is the Google Search Network, which includes AOL, Amazon,Ask.
Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service.
Prospective Payment System (PPS): Federally mandated method intended to control Medicare costs under which Medicare pays a fixed reimbursement to hospitals based on the individual's diagnosis rather than on the actual cost of treatment.
You may be concerned that having affiliates selling your products will mean that you lose control over the way your product is marketed.
The process of content management becomes very complex if many people are able to add and edit content on a website and so Content Management Systems have been developed to automate and control the processes involved.
A method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples.
Coupling media: A coupling media offer consists for a state control to be proposed in the same marketing advertising spaces offer of corresponding to various media.
Distributor's Brand - a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production; also called a private brand or a house brand. See Manufacturer's Brand.
A brand is built through controlling customer expectations and the social interactions between customers. Building a brand is what allows you to move away from commodity based pricing and move toward higher margin value based pricing.
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Account
A business or department that controls a marketing budget. Small companies might use a single account to manage campaigns; larger companies might require several accounts to represent different divisions.
A SWOT analysis is used as a framework to help the firm develop its overall corporate, marketing, or product strategies. Note:Strengths and Weaknesses are internal factors which are controllable by the organisation.
Cascading Style Sheets, or CSS, is an HTML addition that allows the designer to control various web page design parameters by pre-defining them in the tag either by referencing to an external CCS file or by placing the CCS information for that ...
A/B Testing - A method of testing a control sample against other versions in which a single element varies
Conversion - A specific event that represents the goal of the landing page ...
Acid-free paper - Paper manufactured on a paper machine with the wet-end chemistry controlled to a neutral or slightly alkaline pH.
INDEPENDENT - An agency which functions alone, not controlled or influenced by a larger corporation. Michael J. Motto Advertising is an independent agency, free to act solely in our clients' best interests.
Large scale marketing factors outside of a company's control - these are normally broken down into political, economic, social and technological elements
Marcomms
See marketing communications ...
Exclusivity refers to exclusive rights or services, limiting or limited to possession, control, or use by a single individual or group.
 See also: Market, Marketing, Product, Customer, Service
  
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