Controlled word-of-mouth has received a great deal of publicity though much of it has focused on potential ethical concerns.
Controlled Circulation
Free distribution of a magazine or other publication to a list of people, households or organizations restricted by some defining characteristic such as occupation, industry, hobby, etc.
Contributed by: MarcommWise Staff ...
Controlled Circulation " Free distribution of a publication to increase circulation and raise advertising rates. (See Paid Circulation.)
Conversion Rate " The percentage of inquiries that result in a sale.
Controlled circulation
Usually the number of paid subscribers to a publication.
Controlled Substitutions:
Replacing current subjects in a study with a different subject that is consistent with the parameters of the initial subject.
controlled circulation basis - Distribution of a publication free to individuals a publisher believes are of importance and responsible for making purchase decisions or are prescreened for qualification on some other basis.
CONTROLLED CIRCULATION
Publications, generally business-oriented, that are delivered only to readers who meet some qualifications. Generally, these publications are free to the qualified recipients.
Controlled circulation
Publications distributed free, or mainly free, to individuals within a specific demographic segment, or geographic area.
an economy controlled by market forces rather than by government action
market dynamics
changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance ...
Researcher Controlled Sampling - a form of non-probability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
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Domain Name: Controlled by the worldwide organization called ICANN, domain names are obtained on a first-come basis and are used to identify a unique website.
Manufacturer's Brand a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution; also called a National Brand. See Distributor's Brand; Private Brand.
[edit] Taxonomy Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature. [edit] Technorati Search engine for blogs.
Unlike computer games, which are controlled by computer programs, it is actively controlled by its designers. An ARG usually involves a variety of media and may include the use of real locations.
Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth.
The best high-tech lists around, says Roberts, are publishers' subscription lists for controlled-circulation publications. "You have a greater degree of selectivity with a controlled vs.
Wiki - A user-written, -controlled, and -edited site. Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics.
Manufacturer (National) Brands Produced and controlled by manufacturers.
More sophisticated content management systems control versioning, provide change management control and hierarchical access controls that give controlled and limited access rights to different individuals.
Acid-free paper - Paper manufactured on a paper machine with the wet-end chemistry controlled to a neutral or slightly alkaline pH.
INDEPENDENT - An agency which functions alone, not controlled or influenced by a larger corporation. Michael J. Motto Advertising is an independent agency, free to act solely in our clients' best interests.
Marketing factors which are external to a company, but which can be controlled to a certain extent. These include suppliers, consumers, intermediaries, and competitors.
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Management tends to be controlled by the franchiser. Examples include Dominos Pizza, Coffee Republic and McDonald's Restaurants.
Turnkey contracts are major strategies to build large plants.
PDF: (Page Description Format) It is often used as a format, which allows much more complete, controlled layout of a page and its graphics and text than conventional HTML.
[usage] Photography is the art of controlling light - our in-house photo studio is a controlled environment which allows us to produce superior photographs.
RON - Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network.
A form of marketing where the prospect has granted permission for the marketer to send them information on a regular basis. This is often through marketer initiated means such as email, or by subscriber controlled means such as RSS subscriptions.
A sister body to the ABC, specialising in the reporting of total distribution for business and professional, specialty and community newspapers. The audit is census based and designed for publications with majority free or controlled distribution.
As a search rating factor gets abused, the natural reaction for the search engines is to de-emphasize the offending factor. This seems to be the case with meta tags, as search engines increasingly seek "reputation" factors less directly controlled ...
provider; meaning only AOL subscribers had access to AOL content. Today, this popular service provider continues to offer their own content (available only to AOL subscribers) as well as e-mail and Internet access that can be parentally controlled.
Consumers can use the web, when they want, in order to satisfy their informational needs. RSS and other Web 2.0 technologies are now providing a push environment which is controlled by the consumer.
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 See also: Control, Market, Product, Marketing, Customer
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