Convenience Goods

Convenience goods: relatively inexpensive frequently purchased consumer goods; related to routine problem solving buying behaviour.

Convenience Goods - a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement; the category includes staples, impulse goods and emergency goods.

Convenience Goods
Convenience products are inexpensive frequent purchases, there is little effort needed to purchase them. Examples may include fast food and confectionery products.

a sub-category of convenience goods consisting of frequently purchased foodstuffs, see convenience goods
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products in the portfolio characterised by high market share in a rapidly growing market ...

See Convenience Goods; Specialty Goods. Short-Run Average Cost the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience.

Consumer products can be categorized as convenience goods, for which consumers are willing to invest very limited shopping efforts. Thus, it is essential to have these products readily available and have the brand name well known.

1) Durability and Tangibility a) Non-durable goods b) Durable goods c) Services 2) Consumer goods Classification: Classified according to shopping habits a) Convenience goods b) Shopping goods c) Specialty goods d) Unsought goods ...

Because consumers are purchasing less frequently and are willing to shop to locate these products, the target market is much smaller than that of convenience goods.

See also: Consumer, Product, Convenience good, Price, Customer