Convergent Diversification

a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers
concept development and testing ...

Concentric Diversification - a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers.

See also: Submission, Attribute, Tender, Targets, Presentation