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Cooperative Advertising - Definition of Cooperative Advertising ...
Cooperative Advertising Occurs when a manufacturer or wholesaler and a retailer, or two or more retailers, share advertising costs.
cooperative advertising (or co-op): An agreement between a publisher and a bookstore.
cooperative advertising - Joint advertising run by local and national advertisers. Costs are shared for ads which feature both national product or service and the local distributor.
Cooperative Manager: A person/company who sells space in the co-op for the cooperative owner.
Cooperative (Co-op) program
A system by which ad costs are divided between two or more parties.
Retailer Cooperative - a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Retailing - the activity of selling to buyers who are buying for their own ultimate consumption.
joint venture A cooperative undertaking between two or more firms.
just-in-time (JIT) Logistics systems designed to deliver parts to a production process as they are needed, not before.
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For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience.
In August, Intel announced that it will extend its cooperative-advertising program, which subsidizes ad dollars spent by its industry partners, to include Web promotions--a move that analysts say will boost all online ad spending some 40% ...
Insert Media " Print media delivering advertising to consumers by means other than solo direct mail or space advertising. Includes card decks, cooperative mailings, statement stuffers, package inserts, blow-ins or bind-ins, ...
Competitive posture: an organisation's means of dealing with competitors' actions in a market, proactively or reactively. Postures can be aggressive, defensive, cooperative or independent.
It has been shown (Axelrod) that the best outcome of this game is for a player is to adopt a "tit for tat" strategy that begins with a cooperative move (this assumes a long term relationship is involved!) This can be applied to players involved in a ...
An IBM term for a system whereby PC's can be connected to and used to run mainframes by cooperative processing.
 See also: Product, Advertising, Strategy, Market, Marketing
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