Cooperative advertising

cooperative advertising
marketing glossary
marketing definitions
Definition: A system by which ad costs are divided between two or more parties.

Cooperative Advertising Occurs when a manufacturer or wholesaler and a retailer, or two or more retailers, share advertising costs.

cooperative advertising (or co-op): An agreement between a publisher and a bookstore.

cooperative advertising - Joint advertising run by local and national advertisers. Costs are shared for ads which feature both national product or service and the local distributor.

Cooperative Advertising (Co-Op) - A grouping of freestanding advertising pieces from several different mailers-including direct mail, inserts, stuffers and card decks.

Cooperative advertising Same as Cooperative program, above. Copy All spoken words or written text in an advertisement. Copy platform See Creative Strategy, below.

See also: Advertising, Marketing, Strategy, Market, Budget