copy platform - A document that specifies the basic elements of the creative strategy such as the basic problem or issue the advertising must address, the advertising and communication objectives, targeted audience, ...
Copy platform See Creative Strategy, below. Copy testing Research to determine an ad's effectiveness, based on consumer responses to the ad.
Also Known As: Copy Platform
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 See also: Impressions, Attribute, Advertising budget, Referral, Advertising plan
  
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