Copy Testing
Research that measures responses to marketing communication copy in a test environment to evaluate the copy's effectiveness in fulfilling the intended objectives.
Contributed by: MarcommWise Staff ...
Copy testing
The use of two (or more) messages mailed to selected individuals in the same audience. By utilizing different codings on response forms, it can be determined which message drew the larger percentage of requests or orders.
Copy Testing
Method of determining the degree of understanding, impact, awareness and believability that an ad may generate. Respondent is shown the ad, then questioned about his/her opinions.
Copy Testing:
The process of determining the level of understanding, impact, awareness and credibility that your advertisement generates.
Copy Testing - the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points; or the post-testing of advertising copy, ...
Copy testing - Consumer research to determine an ad's effectiveness.
Cost per action (CPA) - Online advertising model in which payment is based solely on qualifying actions such as sales or registrations.
Copy testing Research to determine an ad's effectiveness, based on consumer responses to the ad. Corporate advertising campaign A campaign that promotes a corporation, rather than a product or service sold by that corporation.
advertising recall; advertising copy testing, sales promotion response rates, sales force compensation, traffic studies (outdoor advertising), public relations media placement
Pricing
price elasticity analysis, optimal price setting, discount options ...
 See also: Advertising, Marketing, Research, Market, Distribution
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