Core product: the prime purpose of a product's existence which might be expressed in terms of functional or psychological benefits.
Corporate chain: multiple retail outlets under common ownership, usually with national coverage.
core product
the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair
corporate branding ...
Core product
The set of problem-solving or need-meeting benefits that customers are buying when they purchase a product. Customers are rarely prepared to pay a premium for these elements of a product.
Cost leadership ...
core product The central benefit or purpose for which a consumer buys a product or service. The core product varies from purchaser to purchaser.
Level 1: Core Product. What is the core benefit your product offers?. Customers who purchase a camera are buying more then just a camera they are purchasing memories.
That's because the core product is the BENEFIT of the product that makes it valuable to you. So with the car example, the benefit is convenience i.e. the ease at which you can go where you like, when you want to.
A strong brand that has the capacity to: 1) stand alone to represent a core product or service; 2) support allied products/services by sharing its brand identity, directly or through endorsement
Positioning Statement ...
For instance, customers may need to be perceived highly by other members of their group or need a product that is easy to use or need a risk-free purchase. In each of these cases, and many more, the core product itself is the benefit the customer ...
 See also: Market, Product, Service, Benefit, Customer
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