Corporate Branding - associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted; ...
See Corporate Branding; Individual Brand; Corporate Branding; Single Brand Name. Family Life Cycle a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Corporate branding
The process of establishing a new product's credibility by associating it with a reputable company. Corporate branding is extremely important to the success of new products.
To call for a discussion of corporate branding at this point in our beleaguered economic times is to invite derision. I know that. I'm ready.
a brand name applied to several products within a product line, see product line, individual brand name, family brand and corporate branding
product line expansion strategy ...
The most well-known company to brand components is Intel with its now famous "Intel Inside" slogan. Intel's success has led many other b-to-b companies and even non-profits to incorporate branding within their overall marketing strategy.
 See also: Value, Company, Marketing, Customer, Consumer
  
|
RSS
