Corporate Mission Statement

Corporate Mission Statement - the answer to the question "What business are we in?"; the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.

Mission Statement see Corporate Mission Statement. Missionary Selling selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person; ...

See also: Cycle, Marketing, Attribute, Pricing, Product Line